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Engineer | Designer | Creator
PODCAST BRANDING
The Engineer Project was my biggest personal project to date.
Starting a podcast can seem daunting in the beginning but it's pretty easy once you get the ball rolling.
There are three things you need to get done
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Decide your target audience
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Branding (Logo, Cover Art, Brand Colours, Fonts)
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Hosting
1. Cover Art
3 cups
Blueberries
Keeping
it real
Typographical Logo
Tear
Effect
Focus
Group highlighted
2. Brand Identity
Brand Identity is really important for any product, company or organisation. For a second imagine this Podcast being a physical product for you. Now, this product needs to have a particular look and feel to it.
My target audience for this podcast is the engineering community. I talk tech, I talk about upcoming fields, in general, a plethora of topics. So it needs to look a little futuristic and very optimistic.
Type:
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Star Fighters
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Han Solo Laser Italic
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Montserrat
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Bebas Neue


Brand Colours:
Colours decide the viewer's reaction to your art.
Logo:
The Face of your product


3. Post Branding
I decided to keep the colours different for each post as it would give the right feel and uniqueness to every post.
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The Engineer Project?
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